The 'Sevilla Open For Business' office holds a key meeting with the management of SinoSevilla Trade to channel the growing interest of companies from the Asian giant in the Andalusian capital.
Seville, March 12, 2026 – Seville continues to strengthen its engagement with global markets, and in particular with the business ecosystem in Asia. The City Council’s investment promotion office, Sevilla Open For Business, held a high-level working meeting today with the top officials of SinoSevilla Trade (Chinese Cultural Center) to coordinate the arrival of new investment projects in the city.
The meeting featured the strategic participation of José María Espín, CEO of SinoSevilla Trade in Spain, and Li Xiaoda, CEO of the organization in China. This dual dialogue allows the needs of investors in their countries of origin to be aligned with the competitive advantages offered by Seville as a platform for entering the European market.
Seville: a preferred destination for Chinese capital
During the meeting, it became clear that large Chinese corporations and investment groups are showing a marked increase in interest in Seville's logistical, technological, and industrial potential. The city is positioned not only as a privileged geographical location, but also as an environment offering legal certainty and administrative agility, which is essential for companies seeking solid expansion on the continent.
Sevilla Open For Business is working intensively on three fundamental areas for this market:
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Facilitating the landing: simplification of procedures and support in the search for land and infrastructure.
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Commercial strengthening: creation of networks between the local business community and new incoming projects.
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Cultural bridge: leverage the work of the China Culture Center to foster an environment of mutual trust that transcends purely economic considerations.
Job creation and added value
The ultimate goal of these alliances with strategic partners such as SinoSevilla Trade is to create quality jobs and strengthen bilateral trade ties. The arrival of Chinese companies in Seville boosts local competitiveness and reinforces the city's image as an international hub for talent and technology.
"We are working to make Seville the preferred gateway for Asian investment, offering a comprehensive support service that guarantees the success of projects and benefits the economic development of all Sevillians," was highlighted during the conference.